Ice fishing tourney organizers optimistic breakthrough

Ice fishing tourney organizers optimistic breakthrough
The Canadian Ice Fishing Championship's new organizers are optimistic changes this year will result in the breakthrough that has eluded the tourney since its inception 11 years ago. Several major sports angling companies have signed on and more are expected next year because news of the changes hadn't reached them in time for sponsorship, Rocky Madsen said. Sportswear giant Sorel has come on board, he said. "The marketing went very well. It's now the Canadian Ice Fishing Championship presented by Sorel. As far as meeting the target for sponsors this year, we met that," Mr. Madsen said. Marketing is a key condition in council's decision to provide $10,000 in funding for the CIFC. The new promotion includes a $500 shopping spree at Bass Pro Shops, he said. Changes include moving the two-day tourney to Saturday and Sunday; partners being able to fish together; a change in perch scoring from two points to three points, as well as making perch the only small species that will be scored. "Before, they were